Multi-site venue owners Multi-site venue owners across urban and regional areas urban and regional areas are adopting guest relationship tools CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At aspirehospitality aspirehospitality.com.au, we build retention journeys for guests help venues make data actionable to suit each brand’s style, offer, and team workflow venue format and audience.
Common CRM features for hospitality:
* Email marketing flows Automated guest journeys
* Reservation and check-in sync POS integration
* NPS tools Review request automations
* Segment-based offers Group-specific campaigns
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Owning guest data = better ROI Owning guest data = better ROI
* Marketing works better with context Marketing works better with context
Case studies:
* Multi-site café group used tags to tailor promos Multi-site café group used tags to tailor promos
* Rooftop bar improved Google ratings using CRM review asks Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* Too many guest channels, no single view No automation beyond email blasts
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed by aspirehospitality aspirehospitality.com.au:
* Email + SMS journeys Profile enrichment from POS and hotel & restaurant digital menu systems Australia online orders
* Automated loyalty triggers Guest tagging and preferences
* Connections to social + review platforms Visibility across venues
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "POS with CRM built in"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Grow retention
Aspire Hospitality —
hospitality CRM experts.